The Benefits of FOCUS Broad Spectrum Hemp Extract
2018 was a breakthrough year for hemp extract and cannabidiols. From capsules, tinctures and pumps to patches, edibles, drinks, and pet products—the hemp extract and CBD market made a household name for itself this past year—a $600 million name in fact. With hemp extract and CBD’s rise in nationwide popularity, an influx of new companies and products have made their way to the market. And that growth isn’t expected to slow, as data forecasts project the hemp-derived CBD industry will reach $22 billion by 2022.
A pioneer in the industry before it was “trendy”; PrimeMyBody is now a mainstay on the hemp oil and extract market. We have a responsibility to our Affiliates, customers, and the entire market to offer premium products that harness and effectively deliver the natural benefits hemp so readily provides. That mission led us to the development of FOCUS broad spectrum hemp extract.
A New Hemp Extract Experience
To be a leader in this new age of hemp health you have to take forward-thinking approaches to product development. FOCUS is a statement to the metamorphosing hemp market. It is a declaration that room for improvement is always open, that unlocking hemp’s seemingly limitless health potential is an ongoing affair.
With guidance from our Chief Medical Advisor, Dr. Cheng Ruan, we took calculated measures to decipher how a hemp and phytocannabinoid product could be improved and made better. For us it started with expanding the phytocannabinoid and terpene profile as a way to develop a more well-rounded entourage effect.
Simply put, an entourage effect is the concept that various compounds in the hemp plant work best when synergized together, rather than being isolated. This orchestra of compounds all harmoniously playing together organically promotes more impactful health results.
“The focus on cannabidiol or CBD has probably been the most famous and most studied, up until now. We wanted to recognize that the entourage effect is going to have a more powerful effect on the human system and also have a more natural effect,” says Dr. Ruan.
“FOCUS is about something the body is able to utilize to balance itself. It’s all about balance and equilibrium these days. That’s where the hemp industry is going and why we wanted to be ahead of the curve with FOCUS.”
A Spotlight on CBG (Cannabigerol)
A key phytocannabinoid that contributes to a complete entourage effect is CBG or cannabigerol. Overshadowed culturally by CBD and THC, CBG is a rising star in the hemp and wellness field. “A focus it seems now is pharmaceutical companies are taking note of its benefits and starting to purchase plots of land for the making of CBG-heavy hemp plants in preparation of doing their own clinical trials,” adds Dr. Ruan.
A precursor or parent compound to many other phytocannabinoids like CBD and THC, CBG’s potential effects on health and wellness have only begun to be tapped. “CBG is a compound that we’re starting to see a tremendous amount of data on, especially toward the end of 2018,” says Dr. Ruan.
Like CBD, CBG is a non-psychoactive hemp phytocannabinoid compound that plays a key role in the biochemistry of the hemp plant and producing a productive entourage effect. Research has begun to conclude that CBG holds a number of health-related benefits, including a role in neuroprotection and neuroregeneration. Another fascinating discovery is the part CBG—with antibacterial, antifungal, antiseptic, and antimicrobial properties—plays in balancing and improving gut health.
As valuable of a phytocannabinoid as CBG is, harnessing the compound in a hemp extract is not simple. CBG occurs in the hemp plant in very trace amounts and is more prevalent in younger hemp strains. As a hemp plant matures, CBG—also known as the “stem-cell phytocannabinoid”— naturally synthesizes into other phytocannabinoids. We take careful and complex steps to extract CBG for its use as a central ingredient during the formulation process of FOCUS.
“Because it occurs in trace amounts, CBG is fairly limited today, but that’s what we’re heading toward as a hemp market,” Dr. Ruan says.
Benefits of Hemp Terpenes
It would be impossible to create a truly broad spectrum hemp extract without the use of terpenes. Present in all plants including citrus fruits, trees, and hemp, terpenes are known for their aromatic properties and are commonly used in aromatherapies. The fragrant scents that terpenes exhibit serve as a defense mechanism or repellant from bugs during a hemp plant’s growth periods.
“The role of the terpenes is to be a crucial part of the entourage effect. The other role is taste,” says Dr. Ruan.
FOCUS contains an extended or polyterpene profile that includes limonene, linalool, humulene, geraniol, beta-caryophyllene, myrcene, and terpinolene. FOCUS’ citrus taste actually comes from the natural aromas of the terpenes, specifically limonene. The terpenes in FOCUS provide their own individual health benefits and each has a natural inclination to interact with the body’s endocannabinoid system and cannabinoid receptors, leading to the benefits hemp extract is known for.
Sonicated Liposomal Hemp Extract Delivery
As beneficial as the phytocannabinoids and terpenes are, their effectiveness and overall benefit to the brain and body are driven by FOCUS’ powerful liposomal delivery method.
“A liposome is a spherical structure of phosphatidylcholine that can deliver active ingredients, in our case broad spectrum hemp, into cellular tissue,” says Dr. Ruan.
To ensure that each active ingredient is absorbed into the bloodstream at a high rate, we incorporated the use of sonicated nano-technology. To create the teeny tiny liposomes that house and transport each hemp ingredient to the bloodstream and endocannabinoid system, FOCUS is developed using ultrasonic wave technology powered by a machine known as a Sonicator. Using high shear force, the sonicator takes FOCUS’ liposome particles created during formulation and compresses them into even smaller nanoparticles.
This technology allows the ingredients in each drop of FOCUS to zip across cell membranes and begin their interaction with cells and cannabinoid receptors within moments. PrimeMyBody is one of the first hemp companies in the U.S. to utilize a sonicator.
At the conclusion of the nanofied sonication process, samples of the formula are then subjected to a Laser Particle Size Analyzer test to ensure the nano size of the liposomal particles. Our goal is to complete sonication with a product that resides within a 15 to 25 nM (nanometer) size range—which is roughly the length of an antibody protein. If you’re keeping track at home, that is one of the smallest sized hemp extract particles available on the market today. The nano-particle size is the reason FOCUS begins working quickly and why its therapeutic effects on the brain and body are prolonged for longer periods of time.
An Alcohol- and THC-Free Hemp Extract
THC may have a viable place in the wellness field, but it just isn’t a necessary ingredient in FOCUS. For our Affiliates’ and customers’ peace of mind we strategically excluded THC as a way to provide a hemp extract completely void of any psychoactive components.
Theoretically, THC—the phytocannabinoid in the cannabis plant that creates a psychoactive effect or “high”—does play a part in the overall entourage effect, but according to Dr. Ruan those theories aren’t by any means definitive.
“Do you need THC to have a maximal entourage effect? I do not think, clinically, we know the answer to that as of yet. The last thing we wanted to do was to have any psychoactive components in this extract at all,” adds Dr. Ruan.
As for alcohol, ethanol is typically used during the extraction process of phytocannabinoids and terpenes from the hemp plant. Although in trace amounts, these alcohol remnants remain in many hemp extract and oil products on the market today.
“Traditionally, alcohol has been required to make nanoparticles, but now there is new technology that does not require that to be there, which makes it ethanol-free. That has been a huge demand from the entire hemp community over the last year.”
For FOCUS, ethanol is used for extraction purposes, but as Dr. Ruan notes, we’ve adopted new technological advancements to evaporate all ethanol fragments during formulation, resulting in a 100 percent alcohol-free hemp extract. No alcohol means FOCUS delivers only reactive effects without a hint of sedation. And parents can be worry free when administering FOCUS to teens or children.
Advanced Hemp Extract Benefits
With a number of analysis results confirmed and clinical trials led by Dr. Ruan already underway, FOCUS was made for advanced wellness. By comparison, FOCUS is the most broad spectrum hemp extract with CBG available on the hemp market today. To view how FOCUS compares to many name brand products on the market check out our hemp oil review chart.
On FOCUS’ place in the evolving hemp market, Dr. Ruan says, “In terms of brain fog, fatigue, energy, and body system function, I do think there are a lot of implications that will be related to brain health and we’ll be able to contribute to those findings with this product. That makes me super proud about how it came out. FOCUS is truly a natural product with really good intentions. Every ingredient is brought out in much detail for everyone to enjoy.”