Part III: Shaping Your Story For Better Business Results
Your story. It’s unique and powerful. It’s compelling and distinct. But for it to be a strength of your business it has to inspire and move people to action. A focal theme of Tom McCarthy’s business and leadership training is centered on the essentials of being aware of the business and personal stories you’re sharing and making sure you’re framing those stories in ways that are appealing, attractive, and naturally persuasive.
“The story in your head is responsible for 80 percent of your performance. A majority of what I work on with clients is their story. If you improve your story, you improve your performance,” says Tom. And if you improve your performance, with persistence, the probability of better business results increases by leaps and bounds.
Naturally, your story should be inspirational—helping to incite confidence and belief, but it also needs to be adaptable, flexible, and relevant to the current state of the world; its circumstances and current events. During these troubling times, as the Coronavirus has unsettled economies worldwide and forced many people out of work, the business opportunities we provide for virtually any one who is interested is a perfect addition to your current PMB story. As major economies are suffering, this is a time when people have a great opportunity as a PMB Affiliate to create their own income as a way to support themselves and those they love.
“PrimeMyBody is a great opportunity for people to take greater control of their life. There are a lot of people impacted by the virus and economy right now that have lost income and have a lot of uncertainty. PMB doesn’t guarantee you certainty, but it gives you the opportunity to decide that you can work with PMB even if you’ve been laid off. It gives you a sense of accountability and freedom, and the ability to make decisions that most people do not have right now,” says Tom—whose business training and consultancy experience spans more than 30 years.
As an Affiliate, you’re well aware that PrimeMyBody has world-class wellness products, made from the highest quality ingredients, that are crafted precisely for effective health results. Equally as important is the fact that we’ve helped tens of thousands of people in the United States, Mexico, and Japan create successful home-based businesses built on sharing those life-impacting hemp wellness products with friends, family, and prospects.
As necessary and strong as these points are for your story, it’s important to reinforce those facts with your personal experience as a PMB Affiliate and the results you and your customers have received using our hemp extracts and wellness products. By painting your PrimeMyBody picture with personal brush strokes you better engage and excite people who are clawing for one, a business opportunity, and two, wellness products that will help elevate their health and peace of mind in a world, that at the moment, is a bit chaotic.
“There are so many points of uniqueness that can help shape your story. Obviously the products speak for themselves. I take them and have found great benefit from them, so I think that point should stand out,” says Tom. “The ability to make money really only depends on how committed you are and how willing you are to do the things necessary to grow a business. You can create a huge business at PMB with a small upfront investment. That’s rare in the business world. There are several people in the organization who have earned income levels that they’ve never had before in their life and it’s simply because they took advantage of this opportunity with their unique story.”
The connection between our premier products and the opportunity for business success can easily be tied together in your story by a key aspect that differentiates PMB from many other affiliate marketing companies. That being our tight-knit, all-inclusive community and culture of like-minded Affiliates and Customers who work together to achieve goals and want nothing but the best for one another.
“One of the biggest advantages PrimeMyBody has is the culture and the people who are involved. I’ve known Paul from other companies and the culture that he and the team have built is so supportive, so loving, so caring. Everybody is rooting for you. That’s not the case in a lot of business situations, but it is here. I know that’s not the case in most network marketing companies, but it is here,” adds Tom. “You’ve got this environment where people want you to win and will do what it takes to build you up, and hold you accountable and be real with you, but also pat you on the back and give you a hug and love you and celebrate your successes and encourage you. There aren’t a lot of places where you can do that. That’s really unique, and to me that is one of the biggest selling points for any Affiliate’s story.”
To read Skill Set & Habit Training with Tom McCarthy Pt. II: Business Benefits of Managing Time Effectively visit here. Tap into more of Tom’s mindset knowledge by watching our previously recorded Saturday training sessions — click below and get caught up!
Any claims and representations referring to earnings or income are not a guarantee, nor are they a projection of an average Affiliate’s earnings or profits. Earnings or potential earnings of existing Independent Affiliates are not necessarily representative of the income a PrimeMyBody Affiliate can or will earn through their participation in PrimeMyBody. No one can be guaranteed success as a PrimeMyBody affiliate.