Meet The Heinemanns
Just weeks before co-hosting our Schaumburg Super Saturday training event, PrimeMyBody Affiliate leaders, Dr. Rob and Susan Heinemann, took a little trip. From their hometown outside of Chicago, the two hopped a plane and ventured east over the Atlantic and across Europe before touching down in Israel. Planned mostly for leisure, their venture to Israel did have one very important meeting on the itinerary.
For the Heinemanns, as cannabinoid and hemp advocates, this get-together was an opportunity to meet arguably the brightest mind in cannabis and endocannabinoid research. On a sunny October morning, the Affiliate leaders walked gleefully across the Hebrew University of Jerusalem campus. Up the stairs and down a few halls of the university’s Multidisciplinary Center for Cannabinoid Research, Dr. Rob and Susan knocked on their host’s door giddy with anticipation. As the door opened, welcoming them with a smile and hugs was Dr. Raphael Mechoulam.
An organic chemist and former professor of Medicinal Chemistry at HUJI, Dr. Mechoulam is known in scientific circles worldwide as the “father of cannabis research”. Now 89, he has spent more than five decades researching and deconstructing the phytocompounds produced in the cannabis plant, marijuana and hemp included. His early accomplishments included the identification and isolation of cannabidiol (CBD) and tetrahydrocannabinol (THC)—the cannabinoid known for its mind-altering effects. Continued research led Dr. Mechoulam to the discovery of the mammalian endocannabinoid system and its biological connection to phytocannabinoids. With each research accomplishment connecting to the next, Dr. Mechoulam then discovered how humans create their own endocannabinoids, as well as unlocking the science behind anandamide—the endocannabinoid that produces instinctive feelings of bliss and pleasure.
“It was absolutely the most fantastic meeting I’ve ever had as a research scientist. Just try to think of the person you would most want to meet and if you met that person they made you say, ‘Wow’. That’s what it was like for me and Susan,” says Dr. Rob. “When we talked about RECEPT with Dr. Mechoulam and mentioned the cannabinoid components, including CBG, and also the terpenes, he just kept shaking his head in agreement, remarking that it’s a great combination. So now, Dr. Mechoulam and Susan and I are on a first name basis. Dr. Ruan even wants to pick his brain too after hearing we met with him.”
The fascination for research and education have been the building blocks of the Heinemanns’ Affiliate success at PrimeMyBody. They have been constant students of the hemp plant and its wellness benefits since their introduction to our company in 2017. Recalling how they heard about PrimeMyBody, Susan says, “One morning I got up and it was a nice day so I went to a networking event at a local vegan restaurant. I was talking about my former network marketing company and across from me was Dee Bayro (PMB Affiliate leader). She had these flyers that had the words hemp and liposomal on the cover. It was the liposomal delivery portion that caught my immediate attention.”
Like Dr. Mechoulam, Susan’s parents were survivors of the Holocaust. On her upbringing Susan recounts, “I was born in Germany and my parents and I took an Army ship to the U.S., settling in Syracuse, New York where I eventually met Rob in college. My parents being holocaust survivors worked so hard. My father worked for the Herald Journal newspaper at night and would have these PTSD nightmares during the day. It was a difficult childhood. After buying a variety store, they worked seven days a week, from morning until midnight. You just think about the stress they had trying to provide for my brother and me. It was a huge hardship, and my family often asks how I turned out so well.”
As a former foreign language teacher, who also founded a successful language learning program and taught celebrities like Sandra Bullock and Michael Jordan, it may seem odd that Susan was initially interested in PrimeMyBody because of the liposomal delivery methods we use in our hemp extracts. That intrigue stemmed from knowledge of her husband’s long-tenured work after receiving his PhD in molecular biology and molecular genetics.
After his postdoctoral work, Dr. Rob utilized liposomal technology in research work conducted at the US Naval Research Laboratory and Georgetown University School Of Medicine. Having worked for the National Cancer Institute in the Washington, D.C. area and pharmaceutical companies like Bristol-Myers Squibb and Abbott Laboratories, Dr. Rob has contributed to many groundbreaking research discoveries in the areas of cancer and viruses. It was the influence of his father that kindled his passion for medicine and science.
“My father had a PhD in microbiology and he actually discovered a very important antibiotic called tetracycline. Tetracycline was a very widely used antibiotic and saved a lot of people’s lives. One day when I was young my father took me digging for dirt and told me that’s how tetracycline was discovered. It grows in streptomyces bacteria found in soil. My Dad always said nobody needs to suffer because there are natural cures out there, cures that are plant-based, tree-based,” says Dr. Rob—who over the years has befriended a number of Nobel Prize winners like James Watson, Francis Crick, Linus Pauling, and David Baltimore.
With sound professional knowledge of liposomal delivery, Dr. Rob knew immediately that what PrimeMyBody had from a hemp extract formulation standpoint was special.
“I recognized way back in the day that liposomal delivery is really the system to be used. One of the problems in the 1980s is that the liposomes were too big. They could not get into the blood vessels that well and could not be delivered to organs. When you get them down to 10-30 nm that’s where you want it for efficiency. That’s what we have with our products,” says Dr. Rob.
Although they knew little about hemp or phytocannabinoids, the Heinemanns were adamant about learning more about our products and business opportunities.
“We were actually leaving for our first trip to Israel days after I got that flyer in 2017. We saw that the PrimeMyBody launch was in Houston and said we need to be there to learn more about this company. We got back from Israel, washed our clothes, turned around and flew to Houston for the launch,” adds Susan—who once traveled to a PMB event on her birthday because she’s so committed to building her business.
The Heinemanns joined PMB with a belief in the wellness benefits of our products, but like many of our Affiliates, they continue to build their business because of the PrimeMyBody culture and collective mission to positively influence the health and lives of people in their communities and circles.
“The more that we met people in the company, the more we realized how everybody wants to help one another. The goal is to find like-minded people or try to help others realize what this plant can do for humanity. We are the people who have to help society get better and feel better. We’re the one percenters who are going to change the world. This is a revolution,” says Susan.
A family team, Susan and Dr. Rob work side-by-side with their daughter, Laurie Longfield. Like Susan, Laurie worked in the school systems in the Chicago area. Although she loved her position as a school counselor she constantly felt the draw to spend more time with her children. For that reason she started working with her Mom and Dad and has now risen to the rank of Emerald.
Leaders in our Affiliate family, Dr. Rob, Susan, and Laurie consistently lead by example. They take what they’ve learned from their years of professional and personal experience and apply it to their business strategies and networking plans. Their optimism is almost unorthodox, always radiating a positive spirit when speaking with their downlines and sideline Affiliates.
“I always say what’s the use of complaining. I pride myself on empowering. One of the reasons I’m so dedicated to this is I want to empower, especially women. I want to show them that they can make it on their own and make a difference. And making a difference in other people’s lives will make a difference in their lives,” says Susan.
Highly educated in what hemp can do for everyone on the planet, the Heinemanns feel they have found their post retirement purpose as PrimeMyBody Affiliates.
“I will go to my grave doing this…helping people get healthy because it’s accessible and doable. Once I started learning more about it (hemp) it made so much sense. Being a research scientist, I love to go and lecture and give talks about what hemp can do. This is the ultimate plant-based product that truly comes from nature. When you dig into the medical and scientific research the data is there. For me, I’m not Bill Nye the Science Guy, but more Dr. Rob Show Me The Science Guy. And that’s what we love to do…show people what this plant can do for people.”
We’d like to congratulate Dr. Rob, Susan, and Laurie for their success as dedicated leaders in our Affiliate family. (And if they’d like to invite Dr. Mechoulam to our next national event, let’s just say he’d be welcomed with open arms : ).