Meet Scotty B. Mercker
In the early morning hours as a young kid, Scotty B. cruised freely on his bicycle up and down the streets of the rural neighborhood where he grew up. House-by-house, with a smile on his face, he would reach into the delivery bag that hung across his back, pull out a tightly rolled newspaper and toss it with precise calculation onto the doorstep of each customer on his route.
Being a paperboy provided a young Scotty B. that sense of freedom he craved, but also a means to acquire what he desired most at the time; candy and saving money for a sports car. Flash forward a few decades, and Scotty B. still walks into his daily work life each morning with that same bright smile and spirit of occupational freedom. Asked why affiliate marketing became his passion, the 29-year industry veteran said,
“When I looked at it, affiliate marketing was the one thing that really made the most sense. The No. 1 reason is I love people. I also wanted to make a lot of money. I love being around and meeting new people and I also have an affinity for helping people. For me, it’s a win all around.”
Creating much success for himself and helping thousands of his team members reach their financial goals throughout his accomplished career, Scotty B. found himself weighing his options a few years back. He spent much of that time meticulously planning what his next move in the industry would be.
Living in Kentucky, a state that’s played an integral role in the rise of the hemp movement, Scotty B.’s interest was piqued by what hemp could offer people from a wellness perspective but also the financial opportunity the gifts of the hemp plant presented. After discussions with in-the-know friends about the direction of hemp’s federal deregulation he began to evaluate the top hemp-based affiliate marketing companies. “It just so happened as I went through my evaluation of each of them, PrimeMyBody across the board, from top to bottom, had the most solid overall business model. With government deregulation, PMB is best positioned to do what Excel Telecommunications did, but inside the hemp industry,” says Scotty B.
“There is room for a lot of good companies, but I knew one company had the best shot to become the Herbalife, Amway or Mary Kay of hemp. I believe PrimeMyBody is that company.”
In addition to the Xs and Os of the business model, Scotty B. became more motivated to build a business with PrimeMyBody after meeting our genuine, heart-centric community.
“The thing I really love about PrimeMyBody is that No.1 it wasn’t built on the backs of a whole bunch of already tremendously successful affiliate or network marketers. A few have had a lot of success, but most weren’t well-known leaders prior, so they didn’t go out and bring a bunch of other leaders to launch the company. Thus, PrimeMyBody has had more of a grassroots culture from the beginning and what I love about that is it’s just everyday regular people from all walks of life with a heavy tilt toward a natural way of living. I do believe PMB is more of a unique culture…with ties to heart-centeredness,” says Scotty B. “Even though the business and professionalism is 100 percent intact, I see more of a balance between the heart and brain and that puts us in a much better position to create something special compared to the rest of the industry.”
An immediate positive figure in the PrimeMyBody community since he signed up last spring, a question Scotty B. is asked often is what it takes to reach great financial success in affiliate marketing. He has three simple steps to follow whether you’re just starting or reassessing your business strategy.
“One, be a product of the product by using it. I tell people to try every one and the ones you like, use them every day. Second, share your business. Share PrimeMyBody every day or at least every week. This is a business you have to put time into weekly. And third, teach, guide, and help people who’ve decided to start a business. People over complicate these steps sometimes. They feel they have to become hemp experts. They don’t have to.”
With the industry experience Scotty B. has acquired, he’s seen many societal and technological evolutions affect affiliate marketers’ success rate. He notes certain advancements have certainly made building a business easier, while others have the potential to hinder success growth.
“The biggest thing that I’ve seen change is that the habits of people today contradict what I believe to be the principles or foundation of affiliate marketing. This is a person-to-person business, whether you’re sitting down with someone or chatting on the phone or Zoom. In today’s world, people kind of want to do things as easy as they can—going down the path with least resistance. The natural inclination when someone joins a company is to instantly—like a maniac—start posting on social media, emailing, or texting people links to videos and websites.”
He advises against that and uses a relevant analogy as to why.
“Say you and a few friends have a great business idea and one of you could introduce the group to the folks on ABC’s Shark Tank for a private meeting. We have one shot to impress these guys. Are we just going to text a link to a video or are we actually going to take the effort to meet with them and present our information while we explain the business professionally?”
Wise advice from an affiliate marketing pro who’s earned millions throughout his illustrious career.
Cheers to you, Scotty B.